Hum Network Limited Corporate Briefing Presentation FY 2026

Key takeaways

• Hum Network Limited builds on a legacy spanning more than 20 years in Pakistan's media industry with television channels including HUM TV, HUM News, HUM Sitaray, HUM Masala, and Ten Sports.
• Ten Sports was acquired in 2023, while HUM TV, HUM Masala, HUM Sitaray, HUM Films, and HUM News were launched in 2005, 2006, 2013, 2014, and 2018 respectively.
• PACRA maintains the long-term and short-term entity ratings of the Company at AA- / A1 with a stable outlook.
• Earning per share was reported at Rs 1.07 in 2021, Rs 1.20 in 2022, Rs 1.90 in 2023, Rs 2.30 in 2024, Rs 1.85 in 2025, and Rs 1.06 in 2026.
• Unconsolidated net revenue was Rs 4,327 million in 2021, Rs 6,019 million in 2022, Rs 6,826 million in 2023, Rs 8,308 million in 2024, Rs 8,013 million in 2025, and Rs 6,832 million in 2026, achieving a 15-year CAGR of 10.96%.
• Profit before taxation stood at Rs 1,107 million in 2021, Rs 1,515 million in 2022, Rs 2,440 million in 2023, Rs 2,927 million in 2024, Rs 2,201 million in 2025, and Rs 932 million in 2026, representing a 15-year CAGR of 7.91%.
• Profit after taxation was Rs 1,014 million in 2021, Rs 1,364 million in 2022, Rs 2,149 million in 2023, Rs 2,611 million in 2024, Rs 2,103 million in 2025, and Rs 1,202 million in 2026, resulting in a 15-year CAGR of 13.14%.
• Cost of sales was Rs 2,857 million in 2021, Rs 3,555 million in 2022, Rs 3,667 million in 2023, Rs 4,125 million in 2024, Rs 4,313 million in 2025, and Rs 4,492 million in 2026.
• Gross profit margin fluctuated over the years, starting at 34% in 2021, peaking at 50% in 2024, and registering 34% in 2026.
• Revenue streams for FY 2026 comprised 61% advertisement revenue, 27% subscription income, 9% digital revenue, 2% other income, 1% production revenue, and 0% film distribution revenue.
• Revenue streams for FY 2025 comprised 62% advertisement revenue, 26% subscription income, 8% digital revenue, 2% production revenue, 2% other income, and 0% film distribution revenue.
• Future digital monetization plans involve expanding OTT and social media reach with audience analytics and targeted advertising to achieve higher digital revenues.
• The company plans to strengthen HUM News' digital reporting with responsible editorial oversight to build greater audience trust and engagement.
• For sports content, the company intends to pursue local and regional rights and production partnerships for Ten Sports to strengthen market positioning.
• The company is engaged in a public-private partnership with the Ministry of IT & Telecom's Ignite fund through the Centre of Excellence in Gaming & Animation (CEGA) to develop a broader, sustainable revenue base.